

título:HOW AND WHY. BUYER'S AND USER'S GUIDE TO ITALIAN CERAMIC TILES
This is a guide to the purchase and use of ceramic tiles.
Ceramic tile is a construction material specifically intended to cover floors and walls. As a construction material, it is the purview of the professional engineer, just as bricks and reinforced cement for buildings are. But as a finishing material that contributes to the look of an environment, ceramic tiles also have a design function, and must appeal to the final user.
The final user is not an expert in materials and construction but s/he has clear decision-making power in the selection and purchase of tiles; thus s/he plays an important role in the planning of the tiled surface.
Appropriate tile selection will critically affect the quality and durability of the tiled surface, and hence the user’s level of satisfaction.
This guide is addressed to all those involved in the selection of ceramic tile, as well as to all endusers: both “professionals” in the field like designers, engineers and tile installers, and final users of the tiled area who are generally not technical experts.
The non-professional user we will call the Homeowner. In this guide she represents the final user of the tiled area: an individual with specific needs and expectations, but only scant technical knowledge of the materials involved or of construction parameters.
The professional user we will call the Specifier. In this guide he represents an expert in home construction and in particular of floors and walls covered with ceramic tile.
The structure of this guide reflects its double orientation: every issue is considered on two levels. One level is simpler and qualitative (but not superficial or obvious), and uses no technical terminology; this is addressed to the Homeowner. A second, more detailed level of inquiry, complete with data, measurements and methodology, is addressed to the Specifier.
We come now to the contents and structure of the guide.
The diagram on page 7 presents the Homeowner and the Specifier standing before a floor or wall that must be covered with a material that meets both their needs.
By the end of the process, we would hope that the Homeowner and the Specifier will cover the floor or wall with ceramic tiles for a successfully finished surface that is beautiful, long-lasting and safe. (We will consider each of these qualities below).
The contents of this guide trace the stages of the process that will lead the Homeowner and the Specifier toward this resolution. Because there are three such stages, the guide is divided into three parts:
The structure of this guide clearly reflects its final aim.
The Italian ceramic tile industry is the world leader in tile quality and production and the originator of product and process innovations. Active on all world markets, it has widely increased its product range in recent years to offer tiles distinguished by great beauty and ever more sophisticated technical properties.
The range of environments in which tiles can be suitably used has expanded just as rapidly. The user of ceramic tiles enjoys an extremely broad selection, with infinite technical and design possibilities. This broad selection accounts for Italian tile’s highly competitive status in the industry: a broad selection whose value is enhanced not only by the promotion of a broader use of ceramic tiles, but also by an all-important education in the correct use of these tiles, as a critical requisite to consumer satisfaction.
These are the multiple aims of this guide: to promote the value of ceramic tile, to highlight the advances made through intensive research and development, and to contribute to the complete satisfaction of an educated consumer equipped to make an appropriate selection and use of ceramic tile.
| Presentation | 1 |
| Part 1 | |
| Why Ceramic Tiles | 9 |
| Introduction | 10 |
| 1.1 - Available materials | 17 |
| 1.2 - What are ceramic tiles | 24 |
| 1.3 - Broad selection | 33 |
| 1.4 - Functionality and durability | 37 |
| 1.5 - User safety | 49 |
| 1.6 - Environmental responsibility | 60 |
| Part 2 | |
| Which Ceramic Tiles | 75 |
| Introduction | 76 |
| 2.1 – Types | 83 |
| 2.2 – Regulations | 95 |
| 2.3 - Technical properties | 108 |
| 2.4 - Technical specifications | 133 |
| 2.5 - Environments for potential use | 140 |
| 2.6 - Technical standards for selection | 147 |
| 2.7 - Aesthetic standards for selection | 149 |
| Part 3 | |
| From tiles to tiled surface | 165 |
| Introduction | 166 |
| 3.1 - The tile job | 173 |
| 3.2 - Tile supplies | 184 |
| 3.3 – Installation | 188 |
| 3.4 - Use and maintenance | 194 |
| 3.5 - Defects and complaints: prevention and management | 198 |
| Appendix | |
| 1 - EN ISO norms for ceramic tiles. Testing methods | 206 |
| 2 - EN ISO norms for ceramic tiles. Requisites | 217 |
| 3 - UNI-CERTIQUALITY designation | 225 |
| 4 - Categories of selection | 228 |
| 5 - The Centro Ceramico in Bologna | 230 |
| 6 - Ceramic Arbitration Board Constitution and Rules of Procedure | 234 |
| Sources | 237 |

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